Best Practices from America’s Best Small Libraries - Learn for Free

Library Journal is offering a new webinar series on Best Practices from Small Libraries.  Sign up to take advantage of these great sessions in which winners and runners up from a decade of LJ’s Best Small Libraries in America award, plus other rural and small library voices, will share hands-on, real-world tested expertise. 
 

“Providing exceptional library service on a small library budget and staff size presents special challenges, but also unique opportunities to meet core community needs.” This new webcast series, a combination of live and on-demand presentations, is funded by the Bill & Melinda Gates Foundation.

The first two sessions are:  Marketing & Outreach for Small Libraries, Tuesday, August 25, 2015, 3:00 pm - 4:00 pm EDT and Funding & Fundraising for Small Libraries, Tuesday, September 1, 2015, 3:00 pm - 4:00 pm EDT. 

You need not be present to win!  Register for any session you're interested in and you will get an email reminder from Library Journal post-live event when the webcast is archived and available for on-demand viewing at your convenience!

For links to registration information, see Kristi Chadwick’s email on the All Regions list on Friday, August 21, 2015.

Buy None, Get Eight Free

Check it out! Great tips on marketing your library and some good ideas you can use almost immediately are included in Alison Circle's blog Bubble Room. In a February posting, she highlighted several British techniques for marketing library value in these tough economic times. My favorite uses the phrase we see every week in the market and goes one better to encourage library use. It's worth a look.

~ N. Janeen Resnick

Boston Public Library's What Do Want To Know Ad Campaign

From the Boston Public Library Ad Campaign website:

"The advertising campaign titled “what do you want to know?” was created to help remind residents and visitors, scholars and students, businesses and families, and seniors and children alike of the vital and friendly resource they have in the Boston Public Library. A&G made our library staff the heroes of the campaign – positioning them as The Ultimate Search Engines. They’re here to answer any question you have, and they’re reachable 24 hours a day by phone, by email or by visiting one of our branches across the city."

Marketing as a Team Sport

Looking for a library communications checklist?
Interested in building a communication plan?
Want to read about some really good library marketing ideas?

If so, read Marketing as a Team Sport!

The document Marketing as A Team Sport complements a workshop conducted by Peggy Barber, Library Communication Strategites, for the Alaska Library Association on February 24, 2006

~ Janet Eckert, WMRLS

Clip Art from LibraryClipArt.com

Mass.gov/libraries

Massachusetts Board of Library Commissioners Launches New Website ...

Plus Radio and Television Spots to Promote Massachusetts Libraries ...

And Librarian PR Tool Kit

Today's libraries are no longer just places to check out books: they have something for everyone. With the launch of a new advertising campaign and Website, Mass.gov/libraries, the Massachusetts Board of Library Commissioners (MBLC) seeks to increase awareness that today's libraries offer everything from Internet access to music, movies, 24/7 on-line access to resources and databases, newly released books, literacy programs for children as well as a variety of programs and events for adults.

In addition to helping people locate a library near them, the new Web site will highlight some of the services that libraries offer. Users will be able to locate a library with Wifi (almost 70% of libraries offer this service), reserve books, movies, and music on-line, and use on-line resources. "Our on-line resources give people the simplicity of Google-like search with a yield of information that is from reliable sources and includes full-text articles," stated MBLC Director Robert C. Maier. Visitors to the new Web site can access the on-line resources using their library card from anywhere Internet is available.

Libraries have computers with Internet, Wifi access, the latest book releases, DVDs, CDs, audio books, popular magazines, newspapers and more. But one doesn't actually have to be at the library to access all the library has to offer. Visit Mass.gov/libraries and rediscover your library.

Funding for the Web site is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by the Commonwealth of Massachusetts Board of Library Commissioners. The Board of Library Commissioners (mass.gov/mblc) is the agency of state government with the statutory authority and responsibility to organize, develop, coordinate and improve library services throughout the Commonwealth. The Board advises municipalities and library trustees on the operation and maintenance of public libraries, including construction and renovation. It administers state and federal grant programs for libraries and promotes cooperation among all types of libraries through regional library systems and automated resource sharing. It also works to ensure that all residents of the Commonwealth, regardless of their geographic location, social or economic status, age, level of physical or intellectual ability or cultural background, have access to essential new electronic information technologies and significant electronic databases.

~ Celeste Bruno, Communications Specialist, MBLC Public Awareness Campaign

Buzz Marketing

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Video Description

A new trend in marketing for libraries

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